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Sheena McNeal

1586 21 Ave.
San Francisco, CA
805.215.9099
Sheena McNeal

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Sheena McNeal

  • Work
  • Contact
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Layout/Production

Layout/Production

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Jewelry Catalog for Monica Squitieri

Jewelry Catalog for Monica Squitieri

Designed catalog and retouched images for this clean aesthetic.

GovLoop Pocket Guide

GovLoop Pocket Guide

Redesigned this 18 page guide so that it mirrored Adobe’s style guide. Created info graphics and icons.

Weekly Wow posters

Weekly Wow posters

I am responsible for creating the Weekly Wow posters, highlighting the 50% off merchandise each week.

Sephora Collection

Sephora Collection

I have created print ready files for in-store fixtures across several different categories of stores.

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 This was a typography exercise: before I landed on the right lock-up, I explored various hierarchies of information and how to present it.

This was a typography exercise: before I landed on the right lock-up, I explored various hierarchies of information and how to present it.

 The final design highlights the artist's performance. Background colors and textures were influenced by his homepage:   http://andygrammer.com/

The final design highlights the artist's performance. Background colors and textures were influenced by his homepage: 
http://andygrammer.com/

 Susanne Sundfor is an artist from Norway so I reflected her heritage in this Nordic font. 

Susanne Sundfor is an artist from Norway so I reflected her heritage in this Nordic font. 

 These are some examples of house ads for Pandora. The tiles are small so it is important to focus on color contrast, legability and alignment. 

These are some examples of house ads for Pandora. The tiles are small so it is important to focus on color contrast, legability and alignment. 

 Pandora Gives donated 4 custom mixtapes to one of our primary nonprofit partners, Musicians on Call. These mixtapes will be distributed to 29 partner hospitals on donated tablets and Pandora Plus accounts. MOC wanted the branding to incorporate

Pandora Gives donated 4 custom mixtapes to one of our primary nonprofit partners, Musicians on Call. These mixtapes will be distributed to 29 partner hospitals on donated tablets and Pandora Plus accounts. MOC wanted the branding to incorporate imagery to tie it back into a "pharmacy" theme without sacrificing the positivity, & strength. I developed this 4 color system and unique icons to create a pattern that is similar but unique to its respective mixtape. The client liked the repeating pattern so much, they decided to incorporate it into their gift wrap. 

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 I created mocks so that the client could see how the elements came together across mobile, tablet and the web. 

I created mocks so that the client could see how the elements came together across mobile, tablet and the web. 

Production for Open World 2017

Production for Open World 2017

Implemented large-scale signage across multiple surfaces of Moscone Center.

Corporate Wall Art

Corporate Wall Art

Exploring different ways to celebrate servers. 

 89 x 117" wall designed for FitBit's Group Health chapter to encourage other companies to start a wellness program. 

89 x 117" wall designed for FitBit's Group Health chapter to encourage other companies to start a wellness program. 

Point of Purchase Displays for Fitbit

Point of Purchase Displays for Fitbit

I created mechanicals for interactive point of purchase displays for stores across the US and Canada. Bilingual versions were created as well as various sizes depending on retailer's requests. 

Kohl's in store display

Kohl's in store display

Header for Khol's

Header for Khol's

Museum Case at Khols

Museum Case at Khols

This display helps customers decide which product is most suited for their needs.

Accessory Wall at Khol's

Accessory Wall at Khol's

Fitbit offers a variety of accessories and bands. This wall highlights some of these options provided in the store. 

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 I created hangtags for Pottery Barn's lamp collection.

I created hangtags for Pottery Barn's lamp collection.

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 2 page layout for Splacer highlighting potential creative spaces for rent. 

2 page layout for Splacer highlighting potential creative spaces for rent. 

 After visiting the Olympic National Rainforest I wanted to create a collage of my photographs. Nothing says value like a diamond. 

After visiting the Olympic National Rainforest I wanted to create a collage of my photographs. Nothing says value like a diamond. 

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